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What we do

Trade marks

Our attorneys will secure exclusive rights for your business.

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Trade mark overview

Are you looking to establish or develop a brand in the UK, Europe, or worldwide? Are the actions of a competitor diluting the strength of your brand? Our attorneys can help you protect your interests.


Trade marks are used to help protect a brand and to distinguish your goods/services from those offered by your competitors. Typically, a trade mark will consist of a word or device, often referred to as a logo. More unusual signs, such as colours or sounds, can also function as trade marks.


Taking the step to protect your brand is vital to the long-term success of your business, ensuring that your business reputation is protected and that the value of your IP is realised.

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What services do we offer

We meticulously tailor our approach to align with your specific needs, objectives, and commercial aspirations, enabling you to protect your brand and reputation. Our comprehensive services encompass:

Trade mark filing strategies:

We create and implement trade mark filing strategies bespoke to your needs, aligning this with your wider commercial goals to ensure that your brand is protected appropriately at home and abroad.

Trade mark prosecution:

Whatever challenges your applications may face, you can rely upon our unwavering representation to maximise your chances of success.

We possess a deep understanding of the intricacies of the trade mark process, enabling us to expertly navigate potential pitfalls during the prosecution process. Our team is well-versed in representing clients at the UK Intellectual Property Office (UKIPO), and, through our network of trusted overseas attorneys, national Trade Mark Offices around the world.

Trade mark portfolio maintenance:

We remain by your side throughout the brand cycle, maintaining your rights as necessary and keeping register records up to date.

Trade mark watching:

At your discretion, we can arrange for your brand(s) to be monitored via a ‘watching’ system. A watching system alerts you to any new trade mark filings that may clash with your rights, enabling you to take pro-active steps to safeguard your brand when necessary.

Enforcement at the UKIPO:

We work with you to ensure that nobody steps on your toes, advising you on any contentious trade mark matters that may arise. Whether it be a revocation/invalidation action against your rights, or an opposition/invalidation against the rights held by others, we offer practical and tactical advice to give you the best chance of success before the UKIPO.

Trade mark infringement advice:

Our team meticulously analyses the merits of your position, offering pragmatic advice and proposing a rational strategy going forward.

What are the benefits of brand protection and portfolio management?

01

Infringement deterrent

Your brand encapsulates your reputation and identity. We understand that infringement of your brand is invasive, taking advantage of your reputation and confusing your customers. It is akin to identity theft. Registered trade mark protection gives you the strongest deterrent against would-be infringers. Strong brand protection is your insurance policy.

02

Safe hands

Entrusting your trade mark portfolio with us ensures that no official correspondence or deadlines are missed – giving you the peace of mind to focus on other commercial matters whilst we take care of your trade mark matters.

03

Added value

Having registered trade mark protection not only gives you the tools to deter infringers, it also adds value to your business. Businesses that have taken robust steps to protect their IP are always a much more attractive proposition to prospective buyers and investors. Furthermore, careful licensing your registered trade mark can be an effective way of creating new revenue streams for your business.

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How we can help your business

All trading (or soon to be trading) businesses have brands to protect, and we understand that each client has different needs and commercial goals.

Whether you are a sole trader, start-up, or an already well-established business, we get to know you and ensure that our advice is bespoke.

Why choose Secerna?

With our global reach and extensive experience, we are your trusted partner for securing trade mark protection. We take the time to get to know your business in order to identify and act upon any IP opportunities.

Our unwavering commitment to excellence ensures that your intellectual property is in capable hands, empowering you to focus on what matters most – transforming your business and safeguarding your brand reputation.

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