In this episode, Secerna Partners Jason Boakes and Charlotte Watkins discuss the role of intellectual property and explain why it is important for small and medium enterprises (SMEs) to protect their intellectual property.
Jason and Charlotte also discuss IP protection, infringement, IP cost considerations and importantly for SME’s, how it can be used as a business asset.
Listen to Why Small Business Matters episode withSecerna here:
https://podfollow.com/why-small-business-matters/view
About Why Small Business Matters
Why Small Business Matters from Newcastle Business School at Northumbria University provides a platform for successful small business leaders to tell their stories, offer advice and unravel what it means to be a successful modern SME. Brought to you by the Help to Grow Management delivery team at Northumbria University, Small Business Matters takes a casual but inciteful look behind the scenes with contributions from rising entrepreneurs and leaders of established small businesses that have been trading for many years.